Urgency and the production that it creates is AMAZING. In our Industry, Insurance and like many other Sales Industries we deal with commission cut-off dates, production and incentive cut-offs, etc. Yet, what I have found is that PRODUCERS produce and strive to PUSH to their limits up to the last hour of those cut-offs. Today, the focus of my conversation …
The Power Triangle and How It Relates to Your Business OR Career
As I continue with you my further research into the book, “80/20 Sales and Marketing” by Perry Marshall, he is educating me on a simple concept that will apply to all of us in the Insurance Industry. The Power Triangle: The three sides/steps to selling anything. The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without …
BALANCE & COMMITMENT
Work, Spouse, Family, Friends and SELF, how do you find Balance and stay true and Committed to the path you need to follow? As I have embarked on this Daily Message to the market and yet I am trying to enjoy my summer vacations at the same time, this question above has become very difficult. Yet, I know that here …
Planning and Reflection
Do you have a day of reflection? A day where you reflect on your last week’s successes, challenges or failures? I find that Sundays are a great day of reflection to reflect on what worked during the past week but even more importantly to have a session for your planning for the week ahead. The concept of reflection and planning …
The Yin and Yang of Media And Traffic Expertise…as it pertains to your Business
A few days ago I shared with you “40 Different Types of Advertising and Media options.” If you missed that Daily Blog it is worth going back to and reading it. I also challenged you to decide on 3-4 that you will initiate within the next 48 hours….DID YOU INITIATE?? As I continue my research in the book, “80/20 Sales …
Do You Have To Be The Lowest Price?
One of the biggest challenges you face in the Insurance Industry (or any business for that matter) is that competition is fierce!!! Does your Company and/or Product represent the “lowest price” in the Market? I highly doubt that it does, which leaves the question that you must answer, DO YOU HAVE TO HAVE THE LOWEST PRICE TO WIN? I did …
Marketing Outlets in a Digital World
For my daily followers, if you saw my message yesterday “The Seven Cardinal Rules of the 80/20 Sales Pro” I promised today that I would share a list of 40 media outlets to explore that are beneficial in this Digital World that we all live in. “80/20 Sales and Marketing” by Perry Marshall has and continues to be an insightful …
The Seven Cardinal Rules of the 80/20 Sales Pro
As I have previously mentioned I am exploring a GREAT book, titled, ” 80/20 Sales and Marketing” by Perry Marshall. In today’s reading I found this was extremely valuable insight to my peers in the Insurance Sales Industry and other Sales Professions. Here is Perry’s outline of the Seven Cardinal Rules. No cold calling. Ever. You should attempt to sell …
Recharge Your Batteries
Are you currently dealing with the balance between Production and Vacation during these Summer months? I think about that today as I am finishing a 5 day vacation with my family. It will be back to the office and the business tomorrow and I feel differently this time than I have in times past. I have found that many people …
Do You Feel Alone On An Island?…..Here Is Your Life Raft
It has been stated that owning a business is a lonely venture. The day to day decisions fall upon YOU, and those decisions can affect the livelihood of your own personal life among those of your employees and their families. People don’t understand when you fail to connect because your mind is still thinking about the Business or when you …