Overnight Success….IN 10 YEARS!!

John LuceroDaily Sales Idea Leave a Comment

Happy Monday!  As you get ready to start your work week I wanted to share a concept that has been in my mind for quite some time and I believe can provide insight and inspiration to you as you look at your life/career and it’s success. How often have you seen that person that to you is an “overnight success?”  …

Know These Two Ratios….AND YOU CAN ALWAYS WIN

John LuceroDaily Sales Idea Leave a Comment

Happy Friday and hope that everyone is doing great and ready for the weekend.  As I finished this week I wanted to share a concept that can give you POWER! How often do you catch yourself playing victim?  Our rates are too high.  Our Underwriters don’t want to write business.  Our Customer Service department is against me.  Our products are …

Do You Offer FREE Quotes……STOP IT!!

John LuceroDaily Sales Idea Leave a Comment

Today’s message will apply to all my Insurance Professionals AND  anyone in an Industry where you sell anything. I am going to challenge each of you to change your mindset and perspective and realize that two simple words are setting you up for FAILURE; “FREE QUOTE”. I don’t care if you are selling Insurance, selling Cars, selling widgets etc.  we …

CHANGE…The Only Constant

John LuceroDaily Sales Idea Leave a Comment

I had an opportunity to hear an amazing message today from a phenomenal Athlete, CEO, Olympian and inspirational speaker.  And the message that resonated with me after hearing this message was, “CHANGE….Is The Only Constant” I reflected today on our Industry of Insurance and what is has evolved to over the past 90 years and what it may possibly look …

Do You Work At Nordstroms But Wear Wal-Mart?

John LuceroDaily Sales Idea Leave a Comment

Stick with me on this one!  I was enlightened around this concept and it directly related to our industry of Insurance in fact probably can apply to any Sales Industry/Business. I understand that some of my readers have the ability to represent multiple carriers and there are many of you that represent a single Carrier, either way the concept that …

Passive Vs. Active Marketing….Do You Know The Difference?

John LuceroDaily Sales Idea Leave a Comment

The key to any successful business is Marketing (PERIOD).  Yet, is marketing a simple easy to understand term? Marketing can mean many different things to many different people. For simplification I will define Marketing as such.  “Any and all efforts that promote your business, brand, or product to the marketplace with the ultimate goal of generating leads and/or prospects.” Once …

Agency Dollars and Sense

John LuceroDaily Sales Idea Leave a Comment

Happy Monday to my Insurance Professionals, friends and Business Owners. The message today is brief yet I believe vitally important.  “Understanding the Dollars and Sense (NO, I don’t mean cents) of your Agency.” An Insurance Agency is a business and a business has two distinct purposes: Generate A Profit Growth I find in having this discussion with the multitude of …