For my daily followers, if you saw my message yesterday “The Seven Cardinal Rules of the 80/20 Sales Pro” I promised today that I would share a list of 40 media outlets to explore that are beneficial in this Digital World that we all live in.
“80/20 Sales and Marketing” by Perry Marshall has and continues to be an insightful journey into understanding Sales and Marketing as it relates to today’s marketplace. I know it is providing me with valuable insight in how I invest my time, energy and MONEY in Marketing and Sales and the 80/20 Principle (Pareto Principle) applies directly to this insight.
Perry Marshall states this about marketing, “the first step to getting anyone to listen to you is getting ears and eyeballs. There’s a huge range of media outlets you can use to get in front of people and/or acquire customers:
- Foot Traffic and physical space in a Retail Store
- Radio: AM, FM, satellite
- Podcasts
- TV
- Google Ad Words
- Ads in e-zines
- Endorsed email blasts from affiliates
- craiglist
- Pop-under and popup ads on other sites
- postcard mailings
- Direct-mail letters
- Facebook ads
- LinkedIn Ads
- Magalogs-catalogs that look like magazines
- Spots in other people’s catalogs
- FedEx envelopes to highly targeted prospects from carefully selected mailing lists
- Banner Ads
- YouTube Videos
- Telemarketing
- Press Releases
- Books
- eBay
- Yahoo! stores
- Amazon Kindle Books
- Appearance as an “expert” on a talk show
- Exhibitions at trade shows
- Infomercials
- Free white papers
- Fliers distributed house to house or business to business
- A custom teleseminar for another person’s email list
- Guest blogging
- Reverse auction sites like Elance.com
- Ads in magazines
- Remnant space in local newspapers, purchased at deep discount rates
- Presentation at seminars
- Magazine articles and e-zine articles
- Flier inserts in newspapers, magazines, or mail-order shipments (that’s called “insert media”)
- “Dimensional Mail”-sending people interesting objects with a letter attached. (One guy I know mailed out a six-foot canoe paddle. Another stuck his note in a pouch stuck to a basketball. Another mailed an iPod Nano with a personally recorded message on the player)”
THOUGHTS TO PONDER TODAY: I hear all the time especially in the Insurance Industry, “NONE OF MY MARKETING WORKS…OR I DON’T KNOW HOW TO MARKET”. You have just been provided with 40 Media Outlets to generate activity, to get to the ears and eyeballs of consumers. WHICH 3-4 ARE YOU WILLING TO TRY AND GET INTO EFFECT WITHIN THE NEXT 48 HOURS??? I assure you that if all you do is READ this post and take NO ACTION, then no change will happen for you. TARGET A NEW MEDIA OUTLET FOCUSED ON THE 20% CUSTOMER YOU LONG FOR THAT WILL BRING YOU 80% OF THE REVENUE STREAM YOU DESIRE.
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John Lucero, is a successful business owner with over 20 years of experience in multi-line insurance agency operations for several major National Brands. With an expertise in Recruiting, Educating, Coaching, Developing and Product Knowledge, his passion and drive to ELEVATE Insurance Agencies to higher levels of success is what keeps him inspired about the future and motivated about making a difference.
Comments 1
great suggestions!