If you are currently reading this message, you are probably in some way tied to the Insurance Business “The Business of Risk Protection” either as a Agency Owner or as an Agency Support Personnel. Yet, let me repeat you are in “The Business of Risk Protection” not “Risk Prevention.” Two distinct differences but stay with me here and there is …
“Referrals – The best marketing program available today.” Quality referrals are warm people to contact with whom you will already have credibility. Credibility naturally occurs because you are being referred by a friend or family member. Other prospecting methods, such as advertising, direct mail and cold calling will produce results. However, the cost to benefit ratios of these methods will not …
It has been stated that owning a business is a lonely venture. The day to day decisions fall upon YOU, and those decisions can affect the livelihood of your own personal life among those of your employees and their families. People don’t understand when you fail to connect because your mind is still thinking about the Business or when you …
