Today is Wednesday…what many call Hump Day, huh? What does hump day symbolize for you when you think about it? For many, many people (predominantly employees) they look at Hump Day as the midpoint of the week, you are half way through the week and almost to the weekend. As I sit here on vacation thinking about today as the …
Today, I thought I would go back to the basics of what Insurance truly is. As I sit here in a local Starbucks writing today’s message it allowed me the ability to reflect on my surroundings. People working on Mac computers, Iphones, iPads and mulitiple other laptops. As people pull up in their BMWs, Mercedes Benz and Range Rovers (Orange …
A few days back I discussed the idea of your Unique Selling Proposition and the “Four Questions Your USP (Unique Selling Proposition) Can and Should Answer” Why should I listen to you? Why should I do business with you instead of anybody and everybody else? What can your product do for me that no other product can do? What can …
An interesting phenomenon happening while I’m on vacation at a beach house. We sit in the house and watch as people walk by staring at us inside this beach house on the sand. It made me realize we are like the fish inside of a fish bowl with people staring at us as if we were in the bowl. This …
Today as I sit here at the ocean with my family on vacation and watching all the people in the water it made me think of something as it relates to business and specifically your Insurance Business. I watch as hundreds of kids run and jump into the water, no fear, no doubt in their mind, no questions about the …
What is your “Unique Selling Proposition” Why should I buy from you right now, instead of buying anything else from anybody else next week? (Marshall, p. 65) If you have a great answer to that question, you can charge more money, have fatter margins, put more money into marketing and advertising, invest more in customer satisfaction and developing new product …
Inevitably in every business and particularly in your Insurance Agency you have a percentage of your clients that you cannot reach. The phone number you have for them is incorrect, you don’t have an accurate email address, they are not on social media, etc. Yet, in order for you to expand your Agency and capitalize on all the opportunities within …
How you present yourself during the first Sales call is crucial. In the Insurance Industry this is what I have found to be the most typical opening line, “Hello, this is John. I’m with XYZ Insurance Company, and we are a Top Rated Insurance Company in your area.” That is your opening statement, maybe what you were trained to do …
The “80/20 Sales and Marketing” by Perry Marshall continues to bring me immense insight into Sales, Marketing, Principles and Processes. Today, I share with you the concept of “Disqualification” as it pertains to your target market audience. In the book, Perry Marshall explains the “The Five Power Disqualifiers” utilize these tools when determining your target audience and you can reduce …
This is not a message around religion but rather around FAITH. In my many years in the Insurance Industry and in running my Small Business I have found that there is “ONE” important belief that drives everything else…..FAITH. When you embark on developing your own small business you take a leap into the unknown. Will it work? How will I …
