Today as I sit here at the ocean with my family on vacation and watching all the people in the water it made me think of something as it relates to business and specifically your Insurance Business. I watch as hundreds of kids run and jump into the water, no fear, no doubt in their mind, no questions about the …
“Referrals – The best marketing program available today.” Quality referrals are warm people to contact with whom you will already have credibility. Credibility naturally occurs because you are being referred by a friend or family member. Other prospecting methods, such as advertising, direct mail and cold calling will produce results. However, the cost to benefit ratios of these methods will not …
