This is not a message around religion but rather around FAITH. In my many years in the Insurance Industry and in running my Small Business I have found that there is “ONE” important belief that drives everything else…..FAITH. When you embark on developing your own small business you take a leap into the unknown. Will it work? How will I …
Happy Saturday…weekend…a break from work OR is it? You have probably become accustom to taking off from work on Saturday and Sunday and working your Insurance Agency/Business Monday-Friday. I get it, I am not much different than most of you that are reading this message today. Yet, as a follow-up to my conversation yesterday “Think Like Your Customer..Not Like Yourself”, …
“Referrals – The best marketing program available today.” Quality referrals are warm people to contact with whom you will already have credibility. Credibility naturally occurs because you are being referred by a friend or family member. Other prospecting methods, such as advertising, direct mail and cold calling will produce results. However, the cost to benefit ratios of these methods will not …
Urgency and the production that it creates is AMAZING. In our Industry, Insurance and like many other Sales Industries we deal with commission cut-off dates, production and incentive cut-offs, etc. Yet, what I have found is that PRODUCERS produce and strive to PUSH to their limits up to the last hour of those cut-offs. Today, the focus of my conversation …
As I continue with you my further research into the book, “80/20 Sales and Marketing” by Perry Marshall, he is educating me on a simple concept that will apply to all of us in the Insurance Industry. The Power Triangle: The three sides/steps to selling anything. The first step is getting traffic: You gotta get human bodies, eyes, and ears, to sell to—without …
One of the biggest challenges you face in the Insurance Industry (or any business for that matter) is that competition is fierce!!! Does your Company and/or Product represent the “lowest price” in the Market? I highly doubt that it does, which leaves the question that you must answer, DO YOU HAVE TO HAVE THE LOWEST PRICE TO WIN? I did …
For my daily followers, if you saw my message yesterday “The Seven Cardinal Rules of the 80/20 Sales Pro” I promised today that I would share a list of 40 media outlets to explore that are beneficial in this Digital World that we all live in. “80/20 Sales and Marketing” by Perry Marshall has and continues to be an insightful …
It has been stated that owning a business is a lonely venture. The day to day decisions fall upon YOU, and those decisions can affect the livelihood of your own personal life among those of your employees and their families. People don’t understand when you fail to connect because your mind is still thinking about the Business or when you …
