Waves..Cold Water…And Building Your Business

John LuceroDaily Sales Idea Leave a Comment

Today as I sit here at the ocean with my family on vacation and watching all the people in the water it made me think of something as it relates to business and specifically your Insurance Business.  I watch as hundreds of kids run and jump into the water, no fear, no doubt in their mind, no questions about the …

Do You Have To Be The Lowest Price?

John LuceroDaily Sales Idea 1 Comment

One of the biggest challenges you face in the Insurance Industry (or any business for that matter) is that competition is fierce!!!  Does your Company and/or Product represent the “lowest price” in the Market?  I highly doubt that it does, which leaves the question that you must answer, DO YOU HAVE TO HAVE THE LOWEST PRICE TO WIN? I did …

ARE YOU ADDING VALUE?….IF NOT, YOU SHOULD SEND YOUR CLIENTS TO 1-800-CHEAP!!!

John LuceroDaily Sales Idea Leave a Comment

Are you valuable?  (This post today is directed to my fellow Insurance Professionals, but can apply to anyone in Business).  Can you answer this question with a confident, positive, strong response? If you cannot answer the question, Am I Valuable?, then you are doing a disservice to your clients if you are not giving them the lowest possible price in the market!!!  …