Inevitably in every business and particularly in your Insurance Agency you have a percentage of your clients that you cannot reach. The phone number you have for them is incorrect, you don’t have an accurate email address, they are not on social media, etc. Yet, in order for you to expand your Agency and capitalize on all the opportunities within …
How you present yourself during the first Sales call is crucial. In the Insurance Industry this is what I have found to be the most typical opening line, “Hello, this is John. I’m with XYZ Insurance Company, and we are a Top Rated Insurance Company in your area.” That is your opening statement, maybe what you were trained to do …
The “80/20 Sales and Marketing” by Perry Marshall continues to bring me immense insight into Sales, Marketing, Principles and Processes. Today, I share with you the concept of “Disqualification” as it pertains to your target market audience. In the book, Perry Marshall explains the “The Five Power Disqualifiers” utilize these tools when determining your target audience and you can reduce …
This is not a message around religion but rather around FAITH. In my many years in the Insurance Industry and in running my Small Business I have found that there is “ONE” important belief that drives everything else…..FAITH. When you embark on developing your own small business you take a leap into the unknown. Will it work? How will I …
“Referrals – The best marketing program available today.” Quality referrals are warm people to contact with whom you will already have credibility. Credibility naturally occurs because you are being referred by a friend or family member. Other prospecting methods, such as advertising, direct mail and cold calling will produce results. However, the cost to benefit ratios of these methods will not …
Are you valuable? (This post today is directed to my fellow Insurance Professionals, but can apply to anyone in Business). Can you answer this question with a confident, positive, strong response? If you cannot answer the question, Am I Valuable?, then you are doing a disservice to your clients if you are not giving them the lowest possible price in the market!!! …
