Happy Monday to all who are reading today’s message. As I prepare to start this week, I wanted to share something with you that was shared with me today around my business that I believe you may find valuable. How often do you find yourself saying this, “My Company is too expensive or I am uncompetitive.” As a person that works …
Would you like Fries with that? Do you want the large for only $0.50 more? Would you like your Tires Rotated as well for only $25 additional? These are just a few of the “Cross-Sell” sales attempts you hear from day to day, but why? Very simply the answer is, “It is easier to sell a customer multiple products than …
As I continue to develop this Daily Blog page and gather information from my Subscribers, a common thread has been coming through recently, “How To Do A Client Review” Let me first say, I will be making this a Video based training in the next couple weeks…SO KEEP YOUR EYES OUT FOR THAT. At the same time I did not …
CHECK OUT TODAY’S VIDEO. In my experience in working in the Insurance Industry this has been what I have found. “I am great at selling Insurance and talking with clients, yet I am not the best at hiring Team Members, interviewing them and managing employees.” Many of the Insurance Agents that I have coached need help with interviewing Team Members. …
Today is Wednesday…what many call Hump Day, huh? What does hump day symbolize for you when you think about it? For many, many people (predominantly employees) they look at Hump Day as the midpoint of the week, you are half way through the week and almost to the weekend. As I sit here on vacation thinking about today as the …
Today, I thought I would go back to the basics of what Insurance truly is. As I sit here in a local Starbucks writing today’s message it allowed me the ability to reflect on my surroundings. People working on Mac computers, Iphones, iPads and mulitiple other laptops. As people pull up in their BMWs, Mercedes Benz and Range Rovers (Orange …
A few days back I discussed the idea of your Unique Selling Proposition and the “Four Questions Your USP (Unique Selling Proposition) Can and Should Answer” Why should I listen to you? Why should I do business with you instead of anybody and everybody else? What can your product do for me that no other product can do? What can …
An interesting phenomenon happening while I’m on vacation at a beach house. We sit in the house and watch as people walk by staring at us inside this beach house on the sand. It made me realize we are like the fish inside of a fish bowl with people staring at us as if we were in the bowl. This …
Today as I sit here at the ocean with my family on vacation and watching all the people in the water it made me think of something as it relates to business and specifically your Insurance Business. I watch as hundreds of kids run and jump into the water, no fear, no doubt in their mind, no questions about the …
What is your “Unique Selling Proposition” Why should I buy from you right now, instead of buying anything else from anybody else next week? (Marshall, p. 65) If you have a great answer to that question, you can charge more money, have fatter margins, put more money into marketing and advertising, invest more in customer satisfaction and developing new product …
