Do you ever experience that Groundhog Day Effect? Where every day in your Agency feels the same? You get up, check your email, have your morning coffee, go through the mail, and follow up with prospects and clients and before you know it another day has gone by?
When you first chose to embark on the journey into Insurance as your business/career what was your reason WHY? I often ponder this question especially as I soon will approach my 20 year anniversary in this Industry and it is very simple how monotonous the day to day process can become and has become? Am I making an impact in the lives of others and am I putting my fingerprint on this industry?
Do you ever have these same doubts and questions that run through your mind and your thoughts? Where money has lost it’s motivation and doesn’t challenge and excel you forward in the way that it once did, it is in those times you have to pause and reflect on your WHY?
The WHY of life gives us purpose, meaning, inspiration and motivation to continue the journey. So today I ask you to spend moments in reflection to ask yourself WHY?
I will share with you that for me the WHY is about how many Agents/Agency Owners can I impact and help. How many Agents can I extend their career because of my mentorship and coaching? How many Team members can I employ and provide a livelihood for them and their family? My WHY has become about others more than myself and where I find reward and prestige in the work I do each and every day. It allows me to know that my work has meaning and importance.
How about for you? Are you impacting the lives of others or just peddling products? Are you educating and informing the consumer on the value of Insurance. Are you protecting lives, providing peace of mind, safety and security to the inevitable storms of life that we will all experience. Are you focused on $$ as your #1 and now don’t have passion and excitement like you once had? Life is too terribly short to live unhappy and unfulfilled.
Find a WHY that excites you, that energizes you and tie that directly back to your PURPOSE of your Agency. And don’t ever allow yourself to stay stuck for too long, life is too short and we all have purpose and meaning in this existence. Our priority is to constantly seek to find our purpose and meaning and do what we can to fulfill that!
John Lucero, is a successful business owner with over 20 years of experience in multi-line insurance agency operations for several major National Brands. With an expertise in Recruiting, Educating, Coaching, Developing and Product Knowledge, his passion and drive to ELEVATE Insurance Agencies to higher levels of success is what keeps him inspired about the future and motivated about making a difference.
