Today I ponder a question to you that I believe will prove extremely valuable in your Business.
I chose to start this Daily Blog page about 45 days ago and my list is growing every day and expanding. Why? The answer to this question will give you insight in ways to expand your Insurance Business or any business for that matter.
People value information that is beneficial and insightful and sets out to solve THEIR problems or issues. Insurance is a complex industry with many evolving and changing challenges. And like most every other person in the world, we are all seeking answers and solutions to our problems. Thus, the reason I started this Daily Blog page was to provide answers and solutions for every day issues I have seen people in Insurance Agencies deal with over the past 16 years.
Therefore, the insight I want to share with you today is this; what are you providing to your clients/prospects of value that is solving their issues and problems? If you can see any issue for your clients/prospects through their eyes and provide the solutions in the form of valuable information, over time they will choose to do business with you. This is the reason social media has become such a phenomenon in our society, OUR NEVER-ENDING NEED FOR INFORMATION.
THOUGHTS TO PONDER TODAY: How can you provide valuable information to your client on a consistent basis? What problems or issues can you resolve based on the information you personally know? What information do you feel yourself seeking every day/your clients may relate and you can share in a way that touches them? How do you utilize your client/prospect database to provide information and not just CONSTANT solicitation?
John Lucero, is a successful business owner with over 20 years of experience in multi-line insurance agency operations for several major National Brands. With an expertise in Recruiting, Educating, Coaching, Developing and Product Knowledge, his passion and drive to ELEVATE Insurance Agencies to higher levels of success is what keeps him inspired about the future and motivated about making a difference.
