Are you a professional learner, professional student? Are you hear to learn more about Insurance? There is a good chance that is your reality…well today we are going to challenge that reality and make you uncomfortable for your EXPANSION!
The Success or Failure of your Agency will hinder on one thing and ONE THING ONLY! #1 Your Ability To Consistently and Systematically Prospect! Here are the Top 5 Keys to focus on around Prospecting:
- Always Be Prospecting
- Innovate Constantly
- 5 Active Marketing Systems ALWAYS
- Written Daily Action Plan
- Face The Fear of Rejection
1. Always Be Prospecting-If you find yourself always studying products, evaluating proposals, analyzing reports etc. REMEMBER all of that matters 0% if you have no PROSPECTS IN WHICH TO SHARE THE KNOWLEDGE WITH. Study enough to be lethal and then put that knowledge to use in front of prospects!
2. Innovate-When is the last time you tried something new. When is the last time you did something different then your peers? Email marketing, VIDEO EMAIL, Social Media (Facebook, Instagram, Twitter, YouTube), Cold Calls, Walk-Ins To Businesses
3. 5 Active Marketing Systems-Evaluate your current operations to see how many actual Marketing systems you have. Are they measurable, are they trackable, can they be duplicated? If the answer is no to any of those questions they are not ACTIVE Marketing.
4. Written Daily Plan-what is your plan today for your Agency regarding prospecting? Not tomorrow, not by end of the week, what is your written plan for prospecting today?
5. Face The Fear of Rejection-the most successful business owners, Insurance Agency Owners fail the most….and that is why they succeed! Get out in front of as many people as possible, face your fears of rejection, insecurity and safety and from that you will expand and grow. Sitting in your office, studying course material, evaluating products does not make you better. Action makes you better and facing fears makes you SUCCEED!
THOUGHTS TO PONDER TODAY: Have you stopped Prospecting consistently? When is the last time you were innovative? Do you and your Team know the Prospecting targets for today? And if so is it written down? Do you believe you must consistently, systematically approach prospects daily? And if so, WHY AREN’T YOU DOING IT?
John Lucero, is a successful business owner with over 20 years of experience in multi-line insurance agency operations for several major National Brands. With an expertise in Recruiting, Educating, Coaching, Developing and Product Knowledge, his passion and drive to ELEVATE Insurance Agencies to higher levels of success is what keeps him inspired about the future and motivated about making a difference.
